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ניהול השיווק, חדשנות וחשיבה יזמית
דר' אילן ביג'אוי
חשיבה שיווקית מחייבת הבנה רב-תחומית – חברתית, תרבותית, טכנולוגית, כלכלית, משפטית ופוליטית. כל תחום משפיע הן על האופן שבו תחליט הפירמה לפעול והן על התנהגות הצרכן. השיווק אחראי על אינטגרציה בין תועלת הלקוח לתועלת הפירמה, כדי ששני הצדדים יהיו מרוצים. הספר נכתב בעברית לקהל ישראלי ולכן מתחבר למציאות החברתית, התרבותית והעסקית הקיימת בארץ מבלי לזנוח את הבנת הסביבה העסקית הבין-לאומית
שיווק ועסקים בינלאומיים, חדשנות ופיתוח אזורי
דר' אילן ביג'אוי
הסביבה הגיאופוליטית-כלכלית המשתנה משפיעה על כל מדינה ופירמה. ההסכמים המסחריים הבינלאומיים בין המדינות השונות, מונעים הסתגרות המדינות בפני תחרות מבחוץ. מנקודת המבט של הפירמה יש במרחב הבינלאומי הזדמנויות עסקיות וגם איומים. היא יכולה להתאים את תכנון פעילותה העסקית למצבים המשתנים. הצורך בפיתוח יתרונות תחרותיים חדשים המבוססים על אסטרטגיית חדשנות מתאימה, התמודדות עם תרבויות צרכניות ועסקיות שונות והשתלבות במרחב הקברניטי החדש – הם חלק מהאתגרים העומדים בפני פירמה הרוצה להשתלב במרחב הבינלאומי.
:The Economic Reconciliation Proces
Palgrave USA
Middle Eastern Populations in Conflict
Bijaoui I. (2014)
The Economic Reconciliation Process uses the experiences of the European Union and North American countries in preventing conflicts by economic solutions, to evaluate the feasibility and potential efficiency of hybrid cross border economic models of development in the Middle East. By evaluating the potential impact of the proposed economic cooperation on political solutions to conflict, Bijaoui analyzes the potential implementation of those models in other regions in conflict. Bijaoui's research develops a hybrid cross-border model based on the free economic zone, the industrial district, and the cluster to generate a common economic interest between countries or populations in declared or potential conflict in the Middle East.
About the Author Ilan Bijaoui is Lecturer of Management at Bar-Ilan University, Israel, and a consultant for the Israeli Ministries of Agriculture and Foreign Affairs..
The Open Incubator Model
Palgrave USA
generator of viral economic development in the periphery
Bijaoui I. (2015)
The Open Incubator Model analyzes the different support policies needed in big cities, rural areas and country borders for entrepreneurs in developed and developing countries to generate cooperation and improve the business models of local SMEs.
About the Author Ilan Bijaoui is Lecturer of Management at Bar-Ilan University, Israel, and a consultant for the Israeli Ministries of Agriculture and Foreign Affairs..
SMEs in an Era of Globalization
Palgrave USA
International Business and Market Strategies, Palgrave USA
Bijaoui I.(2016)
This book identifies the driving forces behind globalization and proposes innovative ways for small and medium-enterprises (SMEs) to confront them. More than ever, sustainable competitive advantage requires SMEs to continually adapt their strategy and confront new and current competition in the international market. SMEs working with multinational companies could also benefit from winning strategies based on a sensible analysis of rational and irrational phenomena at the micro- and macro-economic levels.
This book uses different models developed and established through international business experiences to determine the relevant strategy in the global market. It illustrates each model through real, successful case studies of globalization of factor, efficiency, and innovation-driven SMEs. It will benefit scholars of entrepreneurship, international business, regional development as well as managers, governmental institutions, and regional development, and consultants to SMEs.
About the Author, Ilan Bijaoui is Senior Lecturer in the School of Business Management at Bar-Ilan University, Israel, teaching courses across marketing, international business, and innovation strategy. He serves as lecturer and consultant for international organization and the Israeli Ministries of Economics, Agriculture, and Foreign Affairs. He has written numerous articles in top business and economic journals and is the author of The Economic Reconciliation Process and The Open Incubator Model (Palgrave Macmillan).
Multinational Interest & Development in Africa
Bijaoui I.
This book analyzes the current economic situations in African countries at the local, regional, and national level. It examines the growing interest from developed and developing countries to invest in Africa and their different reasons for doing so, which aren’t always aligned with the interests of African countries. Growth in African GDP has benefitted mainly multinational corporations while the rest of the population remains at the subsistence level, creating a smaller middle class and less opportunity for local businesses to flourish. This book offers potential models of cooperation which could create added value for both African countries and the MNCs investing in them.
About the Author, Ilan Bijaoui is Senior Lecturer in The College of Management at Bar-Ilan University, Israel, teaching courses across marketing, international business and innovation strategy. He has written numerous articles in top business and economic journals and is the author of The Economic Reconciliation Process and The Open Incubator Model.
Innovating for the Bottom of the Pyramid
Bijaoui I.
Inclusive innovation incorporate the excluded individuals into the innovation trends and enhance the quality of life at the Base (or Bottom) of Pyramid (BoP) populace in both developing and developed nations.
In developing nations, a proficient inclusive innovation policy ought to enhance the living conditions and the capacities of most of the populace living at the necessity level and lower, businessmen and clients. The overhauling of the National Technology System (NIS) in developed nations, by including inclusive innovation policy, could add to back off the disparity trend. Ilan Bijaoui is Senior Lecturer at Bar-Ilan University, Israel, teaching courses across marketing, international business and technology policy. He is also a trainer and a consultant for international businesses on project management and monitoring process. He has written numerous articles in business, marketing, and economic journals and is the author of the books, The Economic Reconciliation Process, The Open Incubator Model, SMEs in an Era of Globalization, Multinational Investment & Development in Africa and Immigrant Innovators.
Foreign Innovators
Bijaoui I.
We argue that foreign innovators carry with them inflow of outside knowledge and change the outpourings of knowledge into discontinuous and disruptive open innovations. Few of them are women. Too many barriers prevent them to realize their potential. Marie Curie from Poland and Rahda Basu from India are two illustrative cases of how much the world is losing by not investing in women innovators. Patents or diploma statistics cannot express the impact of foreign innovators on innovation processes. A case by case analysis isnecessary in order to evaluate the impact of their researches. A positive ecosystem around cooperation with foreign innovators could contribute to a more valuable development. We present in this book the impact of some of those foreign innovators who by their innovations have generated a huge impact on the life of everyone in a wide range of specialization.
Jobs and Entrepreneurship for Youths in Sub-Saharan Africa Nations
American Journal of Innovative Research and Applied Sciences
Bijaoui I. (2020)
More than 60 percent of the African population is younger than 24 years and 75 percent is younger than 35 years (FAO, 2018).
Of the 420 million aged youths somewhere in the range of 15 and 35years in Africa today, the larger part is jobless and those utilized have unstable jobs. In excess of 10 million youths make advances in the job market every year, whereas just 3,000,000 formal jobs are developed yearly (ADBF, 2018). The absence of incoming jobs pushes youths into the informal sector where operates are ordinarily less stable and have lower salaries. Women are especially influenced. Thirty-five percent of female youths are unemployed, educated, or trained contrasted with just 20 percent of men.
Low economic growth fuels conflicts. The need for employment opportunities additionally causes broad migration from the continent as youngsters look for better lives and assets to accommodate their families at home.
How can we improve the development pace of jobs for youth and successful young entrepreneurs? Which environments and abilities are required? How to adjust opportunities to entrepreneurs' profile? Which policy, programs would we be able to propose to international organizations, governments, and Local experts so as to improve the employment environment?
Development of jobs and entrepreneurship supporting the economic development be generated by programs concentrated on individual entrepreneurship only.
Our model proposes to care groups of understudies/learners working together for improving the successfulness of existing and future entrepreneurs along Education and Training Open Incubators (ETOIs) value chains
Education of Youth in Sub-Saharan Nations - Challenges and Opportunities
Bijaoui I. (2020)
Elementary school completion rate is low in SSA nations at 69% contrasted with 91% in South Asia and at least 94% in other regions (Baah-Boateng 2016, UN, 2015).
Gross Enrolment ratio (GER) is 43% at the secondary level compared to South Asia with 66% and at least 80% in other regions.
Access to tertiary education is of 8.6% contrasted with 21.9% in South Asia and 33.1%-64.4% in developed countries. This situation is because Sub-Saharan Africa has the most elevated out-of-school rates for all age groups (UNESCO, 2018). Education is the key for economic development. Changing such a situation starts at the bottom, by improving children enrollment rate in school.
Outcomes policies that attack the root causes of poverty and inequality lead to transformative results for children (Hujo and Carter, 2019). Promoting the physical, social, emotional, and mental health of children by expanding equality of income, access to pre-school education, tolerable work, and health care are required to improve school enrolment.
We analyze the out of school circumstance and its reasons, the current programs, and their effect. We present proficient models ready to improve out of school education level. Given this analysis, we propose an out of school education and training policy based on the experience and outcomes of educational and support programs for out of school children in SAA nations.
PPP Models Boosting Economic Development
in SSA Nations
Bijaoui I. (2021)
Huge assets have been lost by governments and local authorities because of failed public projects. Fundamental inspiration for utilizing PPPs in public projects is their capability to improve value for money (VfM) for shareholders. Principal political contention against PPPs is that privately-owned industries make benefits on public resources. Accompanying chapters present the PPP models, PPP effective experience of chosen nations, and the execution of PPP models in SSA nations in transport and ports, energy, water, health, agribusiness, education and housing sectors. Approaches to guarantee their positive effect on the value produced for the public in the various sectors are proposed.
In transport projects, political responsibility by an intra-agency planning board of trustees accountable for contract building and shareholder commitment is required. In health projects, the choice of improving existing establishments is desirable over costly new establishments. In education to incorporate the most vulnerable and impeded communities is required. In energy ventures to meet social and environmental targets in the contract is required. In water projects, the capacity of the administrator to create benefits must be straightforwardly identified with performance. In housing projects relevant planning and execution guarantee high public value.
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Reverse Reliance and Inclusive Development in South Saharan Africa (SSA)
Bijaoui I. (2022)
Economic reliance is more profound because numerous African nations have borrowed heavily to finance infrastructure. Chinese "Angola Model" by which exports of raw materials is compensated by loans financing investment in infrastructure, could be also worked on by transport, health, housing, and education services deserving the population. Growth due to exports of raw materials without investment on the economy illustrates the colonial and post-colonial period. More raw materials exported and more vehicles imported benefit to other nations and the economy turns out to be increasingly more reliance on foreign countries.
Partnerships between African countries producing similar or complementary raw materials or agricultural products could generate industrialization and reverse reliance. African partnership could be a part of the leadership in the international processed coffee market with a wide range of original brands. Cocoa and shea are produced in the same African countries. The production of chocolate depends on those two ingredients. Partnerships between those African countries could improve negotiations with chocolate leaders in order to have a better sharing of revenues along the value chain. Shea butter produced exclusively in African countries is a valuated ingredient of the cosmetic industry. Sesame oil is its long shelf life due to the antioxidant, sesamol. This quality makes it applicable where there is inadequate refrigeration. It is also an important ingredient in cosmetic industry.
Africa could, by adequate partnerships, attract investments of cosmetics companies in order to process locally shea butter and sesame as food and cosmetic ingredients. African natural and highy valuated palm oil produced locally could lead the palm oil specialties market, high value high price.
Innovation Policy for Developing Countries
Bijaoui I. (2023)
Grassroots innovations are innovative products or processes produced for and by the
low-income group, normally aimed toward conquering the hardships and difficulties
of life.
Inclusive innovations improve the supply of fundamental necessities by offering
higher added benefits. Some are restricted in their point of view to small applications
executed locally with not many opportunities to be updated and adapted to regional or
global markets. Others open new markets in other developing nations and may
likewise compete in developed nations. Some grassroots or inclusive innovations are
social innovations that further develop the well-being of society using innovations to
address social needs.
High-tech innovations are imported from developed nations by developing nations
and adapted to the necessities of the local market. A part of those adaptations could be
reverse innovations applicable for the low-hand market or professional in developed
markets requiring less costly good enough solutions for their necessities.
Reverse innovations open new markets in developed nations, since they arrive at the
cost-value level for certain applications, for example, mobile scanning or blood
pressure frameworks in ambulances.
Disruptive and Reverse Innovation Challenges
for Developing Countries
Bijaoui I. (2024)
Frugal innovations are initiated by SMEs and entrepreneurs in a wide range of domains from agriculture to energy, from health to ICT. The objective is to provide easier solutions to day-to-day problems in a more efficient way. They have a local positive impact. Few of them succeed in expanding their impact on a wider market.
Inclusive innovation is based on local adaptations of current technologies in developing countries which provides to a wide market a good enough value at a low price.
Inclusive disruptive innovation creates more efficiency at a lower price by developing a new disruptive technology. Some of the disruptive inclusive innovations are transformed into reverse innovations adapted to markets in advanced countries seeking good enough value at a lower price.
Herewith we present and analyze a wide range of inclusive disruptive and reverse innovations developed and implemented by the most innovative developing countries, including China and India. Inclusive, inclusive disruptive, and reverse innovations supported by relevant educational programs are economic and social growth accelerators for a developing country as shown in the following chapters.
RDD Partnerships between Northern and Southern countries, supporting agriculture, health, and environmental innovations help to close the economic and social gap between advanced and developing countries by
The Open Incubators Cluster Model
Bijaoui I. (2024)
The Industrial District (ID) is the social architect acting as a planner for the whole district, is the sponsor in charge of the legitimisation and sponsorship of local development and is in charge of translating collective strategies into actual plans and monitoring their achievement. The cluster transforms ID into a network of supporting and related industries in domains having a local competitive advantage. The open incubator improves the positive impact of ID and cluster on regional development by planning and managing a viral development based on Gladwell's law of the few in the relevant context with the main efficient stick. The open incubators cluster model selects and develops selected open incubators in the relevant supporting and related industries to accelerate the development of the cluster. Most of the clusters presented in the following chapters are most of them missing the Gladwell's law of the few and the progressive strategic planning and executing process proposed by the open incubators cluster model.
Enhancing the Global and Local Economic Impact of Israeli Innovation
Bijaoui I. (2025)
Israel's Innovation Policy: Export-Driven, Locally Limited. Israel’s national innovation policy is heavily oriented toward promoting high-tech exports, with limited support for domestic commercialization of innovations. While this strategy has positioned Israel as a global leader in innovation, it has left significant gaps in the local deployment and societal impact of Israeli-developed technologies. Radical Innovations: Globally-Oriented Scientific Advances. Many radical innovations in Israel originate from foreign-born researchers and academic institutions. A total of 21 radical innovations were identified, primarily in: Mathematics, Healthcare, Chemistry. These innovations are largely export-focused, with only 7 also addressing local market needs. Discontinuous Innovations: Market-Driven Emergence. 94 discontinuous innovations have emerged in response to new customer demand trajectories, particularly in Agriculture, Energy, Healthcare, Telecommunications. These innovations are also predominantly targeted at international markets, with only 6 adapted for local use. Disruptive Innovations: Technological Breakthroughs for Mainstream Needs. 134 disruptive innovations introduce novel technologies that meet previously unmet needs, with applications in: Agriculture, Water Treatment, Healthcare, Hardware–Software Platforms, Digital Imaging, Education, Defense. Again, the vast majority are designed for international deployment, with only 6 also implemented locally. Inclusive Innovation: A Missing Pillar. Inclusive innovations, which aim to serve local, underserved populations, currently lack institutional support in Israel. With proper backing, these innovations have the potential to evolve into discontinuous or disruptive technologies, contributing not only to local well-being but also to global economic and technological advancement.