ספרים אלקטרוניים
לקבלת הגרסה האלקטרונית של הספר
ניהול השיווק, חדשנות וחשיבה יזמית
מלא פרטים ואנו נחזור אליך
דר' אילן ביג'אוי
ניהול השיווק, חדשנות וחשיבה יזמית
חשיבה שיווקית מחייבת הבנה רב-תחומית – חברתית, תרבותית, טכנולוגית, כלכלית, משפטית ופוליטית. כל תחום משפיע הן על האופן שבו תחליט הפירמה לפעול והן על התנהגות הצרכן. השיווק אחראי על אינטגרציה בין תועלת הלקוח לתועלת הפירמה, כדי ששני הצדדים יהיו מרוצים. הספר נכתב בעברית לקהל ישראלי ולכן מתחבר למציאות החברתית, התרבותית והעסקית הקיימת בארץ מבלי לזנוח את הבנת הסביבה העסקית הבין-לאומית
לקבלת הגרסה האלקטרונית של הספר
שיווק ועסקים בינלאומיים, חדשנות ופיתוח אזורי
מלא פרטים ואנו נחזור אליך
דר' אילן ביג'אוי
שיווק ועסקים בינלאומיים, חדשנות ופיתוח אזורי
הסביבה הגיאופוליטית-כלכלית המשתנה משפיעה על כל מדינה ופירמה. ההסכמים המסחריים הבינלאומיים בין המדינות השונות, מונעים הסתגרות המדינות בפני תחרות מבחוץ. מנקודת המבט של הפירמה יש במרחב הבינלאומי הזדמנויות עסקיות וגם איומים. היא יכולה להתאים את תכנון פעילותה העסקית למצבים המשתנים. הצורך בפיתוח יתרונות תחרותיים חדשים המבוססים על אסטרטגיית חדשנות מתאימה, התמודדות עם תרבויות צרכניות ועסקיות שונות והשתלבות במרחב הקברניטי החדש – הם חלק מהאתגרים העומדים בפני פירמה הרוצה להשתלב במרחב הבינלאומי.
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Bijaoui I. (2014) The economic reconciliation process: Middle Eastern Populations in Conflict. Pivot book, Palgrave USA.
לקבלת הגרסה האלקטרונית של הספר
The Economic Reconciliation Process
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The Economic Reconciliation Process uses the experiences of the European Union and North American countries in preventing conflicts by economic solutions, to evaluate the feasibility and potential efficiency of hybrid cross border economic models of development in the Middle East. By evaluating the potential impact of the proposed economic cooperation on political solutions to conflict, Bijaoui analyzes the potential implementation of those models in other regions in conflict. Bijaoui's research develops a hybrid cross-border model based on the free economic zone, the industrial district, and the cluster to generate a common economic interest between countries or populations in declared or potential conflict in the Middle East.
About the Author Ilan Bijaoui is Lecturer of Management at Bar-Ilan University, Israel, and a consultant for the Israeli Ministries of Agriculture and Foreign Affairs..
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Bijaoui I.(2016) SMEs in an Era of Globalization, International Business and Market Strategies, Palgrave USA
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Bijaoui I. (2015) The Open Incubator Model, generator of viral economic development in the periphery. Pivot book, Palgrave USA.
לקבלת הגרסה האלקטרונית של הספר
The Open Incubator Model
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The Open Incubator Model analyzes the different support policies needed in big cities, rural areas and country borders for entrepreneurs in developed and developing countries to generate cooperation and improve the business models of local SMEs.
About the Author Ilan Bijaoui is Lecturer of Management at Bar-Ilan University, Israel, and a consultant for the Israeli Ministries of Agriculture and Foreign Affairs..
לקבלת הגרסה האלקטרונית של הספר
SMEs in an Era of Globalization
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This book identifies the driving forces behind globalization and proposes innovative ways for small and medium-enterprises (SMEs) to confront them. More than ever, sustainable competitive advantage requires SMEs to continually adapt their strategy and confront new and current competition in the international market. SMEs working with multinational companies could also benefit from winning strategies based on a sensible analysis of rational and irrational phenomena at the micro- and macro-economic levels.
This book uses different models developed and established through international business experiences to determine the relevant strategy in the global market. It illustrates each model through real, successful case studies of globalization of factor, efficiency, and innovation-driven SMEs. It will benefit scholars of entrepreneurship, international business, regional development as well as managers, governmental institutions, and regional development, and consultants to SMEs.
About the Author, Ilan Bijaoui is Senior Lecturer in the School of Business Management at Bar-Ilan University, Israel, teaching courses across marketing, international business, and innovation strategy. He serves as lecturer and consultant for international organization and the Israeli Ministries of Economics, Agriculture, and Foreign Affairs. He has written numerous articles in top business and economic journals and is the author of The Economic Reconciliation Process and The Open Incubator Model (Palgrave Macmillan).
לקבלת הגרסה האלקטרונית של הספר
Multinational Interest & Development in Africa
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Bijaoui I.(2017), Multinational Interest & Development in Africa, Establishing a People’s Economy, Palgrave USA
This book analyzes the current economic situations in African countries at the local, regional, and national level. It examines the growing interest from developed and developing countries to invest in Africa and their different reasons for doing so, which aren’t always aligned with the interests of African countries. Growth in African GDP has benefitted mainly multinational corporations while the rest of the population remains at the subsistence level, creating a smaller middle class and less opportunity for local businesses to flourish. This book offers potential models of cooperation which could create added value for both African countries and the MNCs investing in them.
About the Author, Ilan Bijaoui is Senior Lecturer in The College of Management at Bar-Ilan University, Israel, teaching courses across marketing, international business and innovation strategy. He has written numerous articles in top business and economic journals and is the author of The Economic Reconciliation Process and The Open Incubator Model.
לקבלת הגרסה האלקטרונית של הספר
Innovating for the Bottom of the Pyramid
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Inclusive innovation incorporate the excluded individuals into the innovation trends and enhance the quality of life at the Base (or Bottom) of Pyramid (BoP) populace in both developing and developed nations.
In developing nations, a proficient inclusive innovation policy ought to enhance the living conditions and the capacities of most of the populace living at the necessity level and lower, businessmen and clients. The overhauling of the National Technology System (NIS) in developed nations, by including inclusive innovation policy, could add to back off the disparity trend. Ilan Bijaoui is Senior Lecturer at Bar-Ilan University, Israel, teaching courses across marketing, international business and technology policy. He is also a trainer and a consultant for international businesses on project management and monitoring process. He has written numerous articles in business, marketing, and economic journals and is the author of the books, The Economic Reconciliation Process, The Open Incubator Model, SMEs in an Era of Globalization, Multinational Investment & Development in Africa and Immigrant Innovators.
לקבלת הגרסה האלקטרונית של הספר
Foreign Innovators
We argue that foreign innovators carry with them inflow of outside knowledge and change the outpourings of knowledge into discontinuous and disruptive open innovations. Few of them are women. Too many barriers prevent them to realize their potential. Marie Curie from Poland and Rahda Basu from India are two illustrative cases of how much the world is losing by not investing in women innovators. Patents or diploma statistics cannot express the impact of foreign innovators on innovation processes. A case by case analysis isnecessary in order to evaluate the impact of their researches. A positive ecosystem around cooperation with foreign innovators could contribute to a more valuable development. We present in this book the impact of some of those foreign innovators who by their innovations have generated a huge impact on the life of everyone in a wide range of specialization.
לקבלת הגרסה האלקטרונית של הספר
Bijaoui I. (2020) Education of Youth in Sub-Saharan Nations - Challenges and Opportunities
Elementary school completion rate is low in SSA nations at 69% contrasted with 91% in South Asia and at least 94% in other regions (Baah-Boateng 2016, UN, 2015).
Gross Enrolment ratio (GER) is 43% at the secondary level compared to South Asia with 66% and at least 80% in other regions.
Access to tertiary education is of 8.6% contrasted with 21.9% in South Asia and 33.1%-64.4% in developed countries. This situation is because Sub-Saharan Africa has the most elevated out-of-school rates for all age groups (UNESCO, 2018). Education is the key for economic development. Changing such a situation starts at the bottom, by improving children enrollment rate in school.
Outcomes policies that attack the root causes of poverty and inequality lead to transformative results for children (Hujo and Carter, 2019). Promoting the physical, social, emotional, and mental health of children by expanding equality of income, access to pre-school education, tolerable work, and health care are required to improve school enrolment.
We analyze the out of school circumstance and its reasons, the current programs, and their effect. We present proficient models ready to improve out of school education level. Given this analysis, we propose an out of school education and training policy based on the experience and outcomes of educational and support programs for out of school children in SAA nations.
